The company name “Liberta” comes from the word “liberta” (= freedom) in Italian.
The Italian people I met when traveling abroad for the first time are cheerful, bright, optimistic, innocent, lazy, generous, open, friendly and human-rich, pure and rustic … It seemed like they energetically enjoyed their each life.
Our company has been named with the thought that “free and vigorous” like the sight that I saw in Italy like that.
The word “free and vigorous” meaning similar to “Stay hungry, Stay foolish” gave by “Steve Jobs, co-founder of Apple Inc. that has spread personal computers and smartphones into the world.
In other words, whether people are called foolish people, they will not be restrained by common sense, preconceived concepts, people’s evaluations, etc., they will not be restricted, will not be tied up, and will live their own life easily as you think.
It is a way of thinking that if you live obediently listening to your inner voice, you will never have regrets no matter when you will have the last day of your life.
In addition, my two experiences have influenced the reason why I like the word “free and vigorous”.
High school dropout at 16 years old and mother ‘s death at 24 years old.
To make a choice not to go to high school and walk in a different way from other people become motivation to create a diverse rich world that everyone can choose a different life, even if their living ways are irregular, also to be the mission sense that I should become that evangelist.
And I also know that I will die someday like my mother, What is really important to you? If tomorrow was the last day of life, what would you like to do today?
Since life is limited, it became the driving force of entrepreneurship that we must live honestly to the true self who became naked.
The thought of overflowing from my own experiences becomes the corporate philosophy of supporting the free way of living, becoming a form of founding of Liberta Inc.
It is also a mission of our company, wearing the word “free and vigorous”.
The time of life is limited. Together with us, let’s go on an exciting journey to make the world “free and vigorous”.