Noriko Oshima is a travel consultant of Heartland Japan.

She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association.

The term of office is for two years. She is making efforts to revitalize her hometown in Yamaguchi Prefecture and Hagi City.

In the program “Japan’s Strongest Castle Special” (broadcast on June 26, 2023) on NHK (Japan Broadcasting Corporation) a state-run broadcasting station, Oshima introduced Hagi Castle as Hagi Komachi.

Furthermore, in an online poll by the program’s viewers, Oshima’s introduction of “Hagi Castle Ruins and Hagi Castle Town” was voted No. 1 in an online poll of the program’s viewers.

From among some 30,000 castles in Japan, three were selected for the program,

The viewers of the program chose “Hagi Castle Ruins & Hagi Castle Town” from among them.

Oshima is very happy to have been able to contribute to the local community.

Our company, Liberta (the management company of Heartland Japan) will continue to be of service to the local community in the future.

Please watch over us.

Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism.

Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous pace, and inquiries from overseas have been exploding. It was reported (as of July 4, 2023) that the number of inbound visitors has recovered to 70% of the pre-Corona level, so we expect the number to continue to increase.

Japan’s inbound tourism industry has been promoting temples and shrines, pop culture, Japanese food, etc., but the utilization of natural resources and ancient roads is still untapped.

If Japan’s natural resources and ancient roads can be utilized more effectively to attract inbound tourists, the regions will be able to benefit more from them. This is because Japan’s natural resources are located in the countryside.

Japan has its own spiritual culture. It has a history. There is a way of life that has remained unchanged since ancient times.

We sincerely hope that local resources will be reevaluated and utilized from such perspectives.