Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview.

The theme of the feature was “Japan’s ancient roads that are attracting the world’s attention”.

He was asked to convey the appeal of Japan’s ancient highways from a foreigner’s point of view.

This is exactly what we at Heartland Japan do on a daily basis. It was a great pleasure for all of us at Heartland Japan to be able to present this concept as it is in the feature article.

The 62-page feature includes a 4-page interview with Keijiro Sawano.

The magazine features the Nakasendo, Tokaido, Kumano Kodo Iseji, Michinoku Coastal Trail, Saba Kaido, Kunisaki Hanto Minemichi Long Trail, and even the Hagi Okan.

We are very happy to see that our friends and guides, who are always a great help to us at Heartland Japan were featured in the magazine, and we were able to feel the joy of connecting people with each other through the ancient roads. We are truly happy.

We hope that more of us and the younger generation will walk along these “ancient roads” as a cool cultural experience.
For our Western clients, walking is a cool culture.
We believe that if we can reimport these values, Japanese people will pay more attention to the local resource of ancient roads, and pay more attention to their preservation and inheritance.
This is our unique approach to regional revitalization from a global perspective.

We will continue to work on regional revitalization from a global perspective utilizing ancient roads!
Let’s walk together!


■ “Nodule” (JTB Publishing)

■ Brand of our inbound business (Tokyo Governor Registered Travel Agency No. 2-7699)

Regional Development Department Site (English)

■ Liberta inc.(English)

Noriko Oshima is a travel consultant of Heartland Japan.

She is currently appointed as “Hagi Komachi” (Hagi City Tourism PR Lady) by the Hagi Tourism Association.

The term of office is for two years. She is making efforts to revitalize her hometown in Yamaguchi Prefecture and Hagi City.

In the program “Japan’s Strongest Castle Special” (broadcast on June 26, 2023) on NHK (Japan Broadcasting Corporation) a state-run broadcasting station, Oshima introduced Hagi Castle as Hagi Komachi.

Furthermore, in an online poll by the program’s viewers, Oshima’s introduction of “Hagi Castle Ruins and Hagi Castle Town” was voted No. 1 in an online poll of the program’s viewers.

From among some 30,000 castles in Japan, three were selected for the program,

The viewers of the program chose “Hagi Castle Ruins & Hagi Castle Town” from among them.

Oshima is very happy to have been able to contribute to the local community.

Our company, Liberta (the management company of Heartland Japan) will continue to be of service to the local community in the future.

Please watch over us.

Our company’s ongoing efforts to attract inbound visitors to rural areas were featured in “事業構想”(PROJECT DESIGN) magazine. The article introduces one of our main products the “Kumano Kodo Iseji” walking tour from the angle of sports tourism.

Since the opening of Japan to the outside world last year, demand has been increasing at a tremendous pace, and inquiries from overseas have been exploding. It was reported (as of July 4, 2023) that the number of inbound visitors has recovered to 70% of the pre-Corona level, so we expect the number to continue to increase.

Japan’s inbound tourism industry has been promoting temples and shrines, pop culture, Japanese food, etc., but the utilization of natural resources and ancient roads is still untapped.

If Japan’s natural resources and ancient roads can be utilized more effectively to attract inbound tourists, the regions will be able to benefit more from them. This is because Japan’s natural resources are located in the countryside.

Japan has its own spiritual culture. It has a history. There is a way of life that has remained unchanged since ancient times.

We sincerely hope that local resources will be reevaluated and utilized from such perspectives.

As part of a new company initiative, a simple children’s corner has been built within our office.

As we now have three mothers with young children (aged 1 – 3 years old) in the office, we wanted to try creating an environment where the children can accompany their mothers to work until they enter nursery school or kindergarten. 

Heartland JAPAN currently employs a mix of foreign, Japanese and overseas staff, but by also employing working mothers with young children, we are hoping to create an even more lively environment filled with mutual respect and understanding. 

June 25th, Liberta Inc. has completed translation work for an Chinese influencer marketing measures of large-scale commercial facility (shopping mall) in Tokyo. We are expanding the production and translation work of such multilingual content.

We can also handle Chinese (Simplified and Traditional), so please feel free to contact us.

Heartland Japan was quoted in a July 4 2018 Tokyo Business Today article. The article explores the question of how long Japan’s tourism boom will last.

Japan has experienced an unprecedented inbound travel boom that has grown year on year since 2013. This is no doubt a very welcoming development for Japan but it has not been without its struggles as cities such as Tokyo and Kyoto tackle with the challenges that have arisen, particularly in terms of infrastructure, language as well as cultural differences.

The article suggests that Japan is still struggling with these issues and that the tourist-saturated cities’ burden need to be reduced by providing information and services to allow travellers to explore the rest of Japan, outside of the so-called ‘Golden Route’. This is where private travel companies such as Heartland Japan can play a key role.

Read the full article here.