投稿

Our ‘Kumano Kodo Ise Road Pilgrimage Walking Tour’ was featured in the web media ‘Outdoor Japan’.

The Ise-ji route connects the Ise Jingu shrine and the sacred sites of the Kumano Sanzan mountains. As you encounter fishing villages by the sea along the way, you will be touched by their way of life, and as you surrender yourself to the varied landscapes of Umaokoshi Pass and Matsumoto Pass, you will witness a mysterious and robust landscape that will leave you more impressed than tired.

In fact, the difficulty level of the Ise Road is not high, so everyone from beginners to experts can experience its charms. You can walk through sacred spots while listening to the heartbeat of deep forests that have been weaving for a long time.

The longest stretch of cobbled beauty on the path is another attraction that brings the ancient pilgrimage to sacred places close to home.

More information from the publication page.

https://www.outdoorjapan.com/activities/outdoors-mountain-sports/hiking-in-japan/kumano-path-less-traveled-iseji-trail/

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Keijiro Sawano, CEO of the company is featured in the subscription magazine “Nodule”!

Keijiro Sawano, CEO of Heartland Japan (Liberta Inc.), assisted in the planning of a major feature in the subscription magazine “Nodule” (JTB Publishing) has published as an interview.

The theme of the feature was “Japan’s ancient roads that are attracting the world’s attention”.

He was asked to convey the appeal of Japan’s ancient highways from a foreigner’s point of view.

This is exactly what we at Heartland Japan do on a daily basis. It was a great pleasure for all of us at Heartland Japan to be able to present this concept as it is in the feature article.

The 62-page feature includes a 4-page interview with Keijiro Sawano.

The magazine features the Nakasendo, Tokaido, Kumano Kodo Iseji, Michinoku Coastal Trail, Saba Kaido, Kunisaki Hanto Minemichi Long Trail, and even the Hagi Okan.

We are very happy to see that our friends and guides, who are always a great help to us at Heartland Japan were featured in the magazine, and we were able to feel the joy of connecting people with each other through the ancient roads. We are truly happy.

We hope that more of us and the younger generation will walk along these “ancient roads” as a cool cultural experience.
For our Western clients, walking is a cool culture.
We believe that if we can reimport these values, Japanese people will pay more attention to the local resource of ancient roads, and pay more attention to their preservation and inheritance.
This is our unique approach to regional revitalization from a global perspective.

We will continue to work on regional revitalization from a global perspective utilizing ancient roads!
Let’s walk together!

Information

■ “Nodule” (JTB Publishing)
https://www.nodule.jp/

■ Brand of our inbound business (Tokyo Governor Registered Travel Agency No. 2-7699)

Regional Development Department Site (English)
https://heartlandjapan.com/

■ Liberta inc.(English)
https://liberta-inc.com/en/

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Heartland Japan was quoted in Tokyo Business Today article!

Heartland Japan was quoted in a July 4 2018 Tokyo Business Today article. The article explores the question of how long Japan’s tourism boom will last.

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Japan has experienced an unprecedented inbound travel boom that has grown year on year since 2013. This is no doubt a very welcoming development for Japan but it has not been without its struggles as cities such as Tokyo and Kyoto tackle with the challenges that have arisen, particularly in terms of infrastructure, language as well as cultural differences.

The article suggests that Japan is still struggling with these issues and that the tourist-saturated cities’ burden need to be reduced by providing information and services to allow travellers to explore the rest of Japan, outside of the so-called ‘Golden Route’. This is where private travel companies such as Heartland Japan can play a key role.

Read the full article here.

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